Sunday, November 09, 2008

Tha Profitt - Concept Art (Profitt Productions)

Concept Art is an apt title for this album, because Tha Profitt understands better than most MCs that one of the keys to making dope rap music is to have strong concepts and themes for songs, a topic to stick to for three verses and a clever title to tie it all together. He can spit a song strand of unrelated punchlines if he wants to, and sometimes he does, but for the most part Tha Profitt has actual themes and ideas, and I can look at the tracklist of a CD like this, and see song titles like "Dollar Meal Anthem" and "One Take Heartbreak" and "Piece Of Shit Whip" and kinda see where he's going with it and want to hear those tracks. And this kid has a crazy work ethic, I still have a couple other CDs by him here that I haven't written about yet. I can see why he'd get the kind of respect that Skarr Akbar would wanna host this CD and co-sign him, or why he's get guest appearances by Bossman, Huli Shallone, B.O.M.B., Ogun, McCracken, TestMe and Hots, among others. Most of the beats are from outside producers like DJ Durti, Adam Shaikh and Drez, I think Profitt self-produced more of his previous mixtapes.

Tha Profitt f/ Huli Shallone - "Neva That" (mp3)
I like this song, it's just about doing your own thing and having your own sound.

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